Motech Automotive
Detroit, MI
+280% organic traffic, 3.8x ROAS on Google Ads
The full picture
Motech does serious work in the bay, but online they were invisible. We rebuilt the whole digital setup: a fast new website, a tuned-up Google Business Profile, local SEO for the repairs that pay, and Google Ads wired to call tracking so every lead is accounted for.
Where they started
Their old site was slow and built for a desktop world, so most mobile visitors bounced before they ever tapped to call. They sat on page three for the high-value repairs, and their Google Business Profile was half-finished with no recent photos and almost no reviews. Good shop, no signal.
What we built
We started with a mobile-first website built around the services Motech actually wants more of, with a tap-to-call button on every page. We rebuilt the Google Business Profile from scratch: correct categories, full service list, fresh photos, and a review request sent to every customer after the job. On SEO we wrote dedicated pages for their core repairs and cleaned up their local citations so the map pack started to trust them. Then we launched Google Ads split by service, each campaign on its own tracking number, with negative keyword lists to cut wasted clicks and conversion tracking tied to real phone calls. Every month they get a plain report: calls, booked jobs, and what each dollar brought back.
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