New patients,
tracked to the chair.Built for General Dentistry
Most dental marketing stops at the form fill. We track from the ad to the first call to the scheduled appointment, on healthcare-grade call tracking with a signed BAA, so you know which campaigns produce patients and which produce noise.
// Modeled example of one service-line campaign, built from published dental benchmarks. Not a client report.
dentists say they are not busy enough and could treat more patients
of people looking for health information online start at a search engine
of patients who read online ratings have avoided a provider because of bad reviews
more likely to qualify a lead when you respond within an hour instead of later
Three ways it goes wrong
Leads counted, patients unknown
The agency reports 40 leads. The front desk remembers 9 calls and 3 appointments. Nobody can reconcile the two, so the budget decision is a guess every month.
The 4 p.m. voicemail
Hygiene is running behind, the front desk is checking someone out, and a new patient call rings through to voicemail. Two thirds of them will not call back.
Generic tracking on a medical site
Standard ad pixels and call recording on a dental site can expose patient data. Most agencies do not know, or do not mention it. That is your liability, not theirs.
LOOP6
LOOP6 for a practice. Same spine, built around the front desk and the schedule.
One campaign per service line
Implants, Invisalign, emergency, and new-patient exams each get their own campaign, budget, and numbers. High-value work is never subsidized by shoppers.
A page built for that service
Dedicated landing pages convert roughly three times better than a practice homepage. Each one has the offer, the proof, and a tap-to-call button above the fold.
Healthcare-grade call tracking
Each campaign gets its own number on a healthcare call-tracking plan with a signed BAA, encryption, and redaction. No PHI in a spreadsheet, ever.
Every call summarized, safely
Calls are summarized so you know whether the caller booked, asked about insurance, or hung up on hold. Redaction is on by default for anything protected.
Matched to the scheduled appointment
We reconcile campaign calls against new-patient appointments from your practice management system. Dentrix, Eaglesoft, Open Dental, Curve.
Production per campaign
The report says: the implant campaign cost $1,500 and produced 11 new patients and $11,800 in first-year production. That is a number you can budget against.
“An empty chair at 10 a.m. is a marketing problem, not a scheduling one.”
The Services That Do This
Practices we build for
General & family
Steady new-patient flow and hygiene recall that keeps the schedule full.
Implants & oral surgery
High-value cases that justify real ad budgets and need real attribution.
Cosmetic
Veneers and whitening, where photos and reviews do the selling.
Orthodontics
Clear aligner and braces campaigns aimed at parents and adults separately.
Pediatric
Parent-first messaging and the map listing that wins the school-district search.
Multi-location groups
One system, one report, every location on its own numbers.
What a missed call actually costs
This uses first-visit value only. A general patient is worth several thousand dollars over their time with you.
Built for HIPAA from the first call
Call recording, AI summaries, and ad pixels all touch patient data. We set them up the way a covered entity needs them, and we put it in writing.
- Healthcare call-tracking plan with a signed Business Associate Agreement
- Recording and transcription off by default, redaction on when enabled
- No remarketing tags on pages that discuss conditions or treatments
- Analytics configured without patient identifiers, reviewed with your compliance lead
- Google Ads run under the healthcare policy, with call reporting set to comply
Dental FAQ
Find out where new patients are slipping away.
We review your Google profile, site, ads, reviews, and tracking setup for compliance. You get a written list either way.