Mobile Tire Boys
Metro Detroit, MI
+210% more calls, 4.1x return on ad spend
mobiletireboys.comThe full picture
Mobile Tire Boys brings the tire shop to the customer, anywhere in the metro. With no storefront to walk into, the whole business depends on showing up the second someone searches. We built them a site at mobiletireboys.com and a local presence to match.
Where they started
A mobile service has no sign on the road and no foot traffic to fall back on. If they are not the first result when a driver is stuck with a flat, the job goes to whoever is. They had almost no online footprint and no way to catch the urgent, ready-to-book searches that are their bread and butter.
What we built
We built mobiletireboys.com to load fast and put the phone number front and center, because most of their customers book from the roadside. We set up the Google Business Profile as a service-area business, optimized it for the suburbs they cover, and kept it active with photos and review requests after every call-out. Google Ads ran on high-intent searches like mobile tire repair and roadside tire change, each campaign on its own tracking number so we know which suburb and which service drives the calls. We trimmed wasted spend every week and reported only the numbers that matter: calls, booked jobs, and cost per lead.
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