Manfield Auto Parts
Detroit, MI
+175% website traffic, 3.5x ROAS in 90 days
The full picture
Manfield Auto Parts had loyal regulars but almost no new business coming from search. We gave them a website that actually sells, local SEO so they get found, and Google Ads to catch buyers who know exactly what part they need.
Where they started
Manfield ran on word of mouth and repeat customers, which is great until a slow month. Their old site was a placeholder that did not rank, did not show inventory, and gave first-time buyers no reason to pick them over the chain store down the road.
What we built
We rebuilt the site around what people actually search for, with clear category pages, hours, and a map so buyers can see what is in stock and how to get there. We optimized the Google Business Profile and cleaned up their listings across the web so the basics were consistent everywhere. Then we ran Google Ads on specific part and brand searches, the high-intent terms where someone is ready to buy today, with negative keywords to filter out browsers and conversion tracking on calls and direction requests. Monthly reporting keeps the whole thing honest.
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