East Detroit Goodyear
Eastpointe, MI
+165% search visibility, 3.9x ROAS on tire campaigns
eastdetroitgy.comThe full picture
East Detroit Goodyear sells and services tires in Eastpointe, but online they were getting buried by the national chains. We built eastdetroitgy.com, run their Google Ads, and keep their Google Business Profile sharp so local drivers find them first.
Where they started
As an independent Goodyear dealer, they were up against corporate sites with big budgets for the same searches. Their own web presence was thin, their profile was incomplete, and they were not showing up for the tire and brake searches happening right in their backyard.
What we built
We built eastdetroitgy.com to load fast and make booking a set of tires or a service appointment simple. We optimized the Google Business Profile for their location with the right categories, service list, photos, and steady review requests, which pushed them up in the local map results. On Google Ads we focused the budget on high-intent tire and service searches in Eastpointe and the nearby suburbs, with call tracking and conversion tracking so we know exactly what is working. We manage the profile and the campaigns on an ongoing basis so the results hold.
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